I spent 13 years as an in-house designer at Black Forest Industries, a globally recognized boutique retailer and manufacturer specializing in aftermarket automotive parts for Volkswagen, Audi, BMW, and Porsche. During my tenure, I played a vital role in strengthening the company's brand equity by developing marketing strategies and content across all touchpoints. This comprehensive approach led to a unified brand experience, from digital platforms to physical retail spaces. As part of this transformation, I helped manage the successful migration and redesign of the e-commerce platform, transitioning thousands of products from Yahoo to Shopify.

Social media and email marketing

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I focused on brand engagement and audience growth, creating targeted campaigns and maintaining consistent brand voice across all digital channels. Through strategic content development, we grew an organic social media following to over 65,000 followers on both Facebook and Instagram. These initiatives significantly enhanced brand equity and led to over 20% annual sales growth.

Video and photography

I produced comprehensive visual content including instructional videos, event documentation, and product photography. I managed and edited promotional video content to showcase brand initiatives and enhance storytelling across platforms.

Product and brand experience

I led product branding, merchandising initiatives, and event curation. This included managing the design of print collateral and packaging, coordinating with vendors for promotional items, and overseeing experiential design to ensure brand consistency and market appeal.