The project involved a comprehensive rebranding strategy that addressed both aesthetic and functional challenges. I developed a clean, modern logo that captured the essence of the salon, creating a visual identity that reflected their commitment to personalized beauty services. The creative direction aimed to transform Marigold Parlour from a local salon into a distinctive and memorable brand that would stand out in a competitive market.
Salon rebrand
- Logo and website redesign
- Print collateral and signage
- Photography
Floorplan
Recognizing the space and budget constraints, I collaborated closely with the business to develop a smart, efficient floorplan that maximized the salon's limited square footage, strategically positioning styling stations and treatment areas to create an inviting and functional environment.
